This week, I am thrilled to have Afreka Ebanks on the podcast. She’s a brand strategist at a leading agency in NYC, she has a wealth of knowledge in helping brands understand cultural climate and authentically connect with their audiences. She also recently pinned an insightful article titled Gen Z, Ageing with Beauty. As a creative cultural explorer and a passionate enthusiast of global art, Afreka firmly believes in the influential role of imagination and human connection in inspiring creativity.During our conversation, Afreka will guide us in exploring the impact of beauty on our society and ways in which we can challenge prevailing stereotypes.Highlights:(09:48) Hungry to change the world (11:23) The standard of beauty (17:06) “Almond mum’’ mentality (22:36) Empowering beauty(24:49) Challenge the beauty industry (28:08) Intergenerational work(36:06) Lead with empathyAfreka Ebanks handles on socialIG: @afrekaebanks, LinkedIn: Url is https://www.linkedin.com/in/afrekaebanks/ Connect with Vikki on Instagram here and on LinkedIn here

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