Reframing The Role of "Fundraising Coaches" In A Digital World with National Kidney Foundation’s Deanna van Lear

Not too long ago, peer-to-peer fundraisers relied on letter-writing, phone calls, and pledge envelopes to raise money for their favorite causes. Now, we we have email, countless social media channels and mobile apps literally at our fingertips, making it even easier to fundraise. In theory, right?
However, the latest technology alone isn't enough for successful peer-to-peer fundraising.  The most valuable resource for a peer-to-peer fundraiser is a great staff partner who guides them towards achieving their goals and making a real impact for the causes they love. But the shift to a remote working environment and turnover in many front-line fundraiser roles, the importance of our staff’s role as fundraising coach has been lost.
In this episode, P2PPF’s Marcie Maxwell is joined by Deanna van Lear, the National Kidney Foundation’s Kidney WalkNational Director.  The duo swap stories about the early 2000s, highlighting the differences and similarities between peer-to-peer fundraising then and now. They also discuss the essential need for professional fundraisers to adapt to the ever-changing landscape.
In today’s episode, we’ll explore: How NKF is retraining its local field staff and volunteers to fundraise The importance of coaching participants to achieve their goals How to come out from behind the crutch of digital communication and get back to in-person conversations Systems that NKF is putting in place to help local staff achieve their goals
Mentioned Links National Kidney Foundation Kidney Walk Take a Minute For Your Kidneys
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(00:00) - Welcome to The P2P Soap Box (01:20) - Introducing Deanna van Lear (04:06) - About Deanna (06:43) - Evolving Peer-to-Peer (14:30) - Re-learning Fundraising in 2023 (24:22) - Learning to Listen to the Data (31:03) - Learn More