Reinventing Subscription Coffee with Matthew Roberts at Cometeer

On this episode, we talk with Matthew Roberts, CEO and Co-Founder at Cometeer, a technology-driven company with a new-format coffee capsule that delivers high-quality specialty coffee in a unique, convenient format. Cometeer has taken a process dreamed up by Matt, a Massachusetts native, when he was living in Spain and missing his daily dose of Dunkin’ coffee. He started experimenting with melting coffee ice cubes back into iced coffee, and that led him to learn more about brewing a freezing coffee for optimal flavor. Education is key for customer acquisition because this is a novel approach to coffee making. Short-form social media like TikTok doesn’t work well for them, but they have seen success with established influencers on YouTube who have an audience with a longer attention span. With a majority of their customers being in an office setting, they were hit hard by the pandemic. Fortunately, people still wanted coffee, and the DTC sales went through the roof. They have a strong referral program, which includes a gifting program that generates a high rate of new customers. Great customers will gift a box to other potential great customers.<br /><br /> Resources mentioned: Matthew Roberts - https://www.linkedin.com/in/ma....tthew-roberts-355677 - https://www.linkedin.com/company/cometeer/Cometeer | Website - https://cometeer.com/<br /><br />Discount code for Subscriptions: Scaled listeners - https://cometeer.com/subscriptionsscaled<br /><br /><br /><br /> Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.<br /><br /><br /> #SaaS #Subscriptions #SubscriptionBusiness #SubscriptionService