S2 4. Why Yepstr favours user generated content and gamification to create brand ambassadors

Jacob Rudbäck, CEO of Yepstr, generously shares his insights on why gamification works so well for their core audience, how you effectively work with user generated content and why Yepstr’s ambitious vision to help young people find their first jobs comes with considerable responsibility — not only to the youth, but to society as a whole.Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the Nordics, presented by AppsFlyer