S2E43: When Business is Slow, My Top 5 Things I Focus On

S2E43: When Business is Slow, My Top 5 Things I Focus On
Welcome to the Beauty Expanded Podcast! I’m back from a much-needed vacation, fully recharged, and excited to dive into our podcast again. In today's episode, we're addressing something every business owner has experienced: the slow season.
But here's the catch - we're not going to shy away from it, we're going to embrace it, learn from it, and turn it into a gold mine of opportunities.
Here are the top 5 things I focus on when business is slow:
1. Content Creation: When things are slow, it's a perfect time to focus on creating content. Use these slow periods as content days. Remember, every business starts slow, but consistency and commitment can change that.
2. Consistent Lead Generation: In order to keep business flowing, it's crucial to figure out ways to bring consistent leads. One effective way to do this is by creating lead magnets. These can be free or paid, like our State Tattooing Licensing guide. These lead magnets help in building our database of email addresses and potential clients.
3. Building Your Email List: Owning your email list is so much more valuable than just having followers on social media. If a social media platform were to shut down, you could lose all your followers, but your email list is yours forever. It's a reliable way to keep in touch with your clients and inform them about new services, products, webinars, podcast episodes, etc.
4. Online Networking: If in-person networking isn't your cup of tea, try online networking. Joining Facebook groups can be a great way to promote your business. Check your local neighborhood groups or specific interest groups that align with your business.
5. Invest in Ads: Advertising doesn't have to break the bank. Investing in boosting posts or running ads, especially during slow seasons can make your business stand out from the competition. Ads can help you to build your email list and also attract potential clients.
Please, don't let slow periods discourage you. Instead, view them as opportunities to grow and expand your business in ways you might not have time to when business is booming.

What’s new in our Studio:
We've officially launched our first Behind the Curtain live webinar series!
Behind The Curtain is a project close to my heart, specially designed for aspiring and seasoned artists alike. Perhaps you've been contemplating the world of camouflage tattooing or seeking to further your education in the field. Either way, this series is your backstage pass to our studio.
The next Behind the Curtain series will be on August 14th from 10 am -11:30 PST. You can join the waitlist here.

Have a question for me? Someone you want to recommend on our show? Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.<br /> Hosted on Acast. See acast.com/privacy for more information.