S4E38 : Creating Your Network : Delia I Garced : SVP Marketing Health and Wellness : Synchrony

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinxThis week Jayzen welcomes Delia Garced to the show. Delia has created an incredible career for herself rising through the ranks at GE and several other companies.  She shares her personal experience of participating in her company’s employee resource groups and leveraging them to build her personal network, leading to mentors and sponsors who helped pave the way. Now as a senior leader, she is helping others do the same through the Latinx Executive Alliance.This week, Jayzen talks about the importance of breaking out of your day to day silos of who you interact with and connect with.  As humans, we are drawn to people who are like us and closest to us, phenomenons called self-similarity bias and proximity bias.  It’s easy to hang out with all of the people in your department or who do the same sort of work that you do and who happen to be nearby.  However, falling into that trap all of the time is not great for your brand.  You need to stand apart and not become known as just one of the pack.
Guest BioDelia I GarcedSVP Marketing Health and WellnessSynchronyFor the past 30+ years, Delia has been leading and building global marketing and sales teams across multiple industries. She is recognized as a motivating, inclusive leader who inspires highly matrixed, cross-functional teams to outpace expectations.Delia joined Synchrony in 2023, leading Client Marketing for the Health and Wellness platform. In this role, she leads strategies to build awareness, drive client/practice enrollment, new account growth and usage among large, mid-market and smaller client practices. Before joining Synchrony, Delia was at the Senior Director of Demand Generation in the Waters Division of Waters Corporation, a publicly traded analytical laboratory and software company. In her role, Delia oversaw content and communications, creative services, digital strategy, and marketing transformation.
Prior to Waters, Delia worked at General Electric (GE) for 28 years, serving in roles with increased responsibility in sales and marketing roles such as Field Sales, Global Industry Leader, CMO and Global Director Experienced Commercial Leadership Program and VP Commercialization Digital tools. During her tenure at GE, Delia built er sales and marketing skills across multiple industries: Plastics, Security, Energy, Financial Services, and Corporate, with a record of scaling global market growth and driving brand awareness.Passionate about inclusion and talent development, Delia was the operating leader for GE’s Hispanic Forum and is currently a member of Synchrony’s Hispanic Network Plus and the Strategic Leader for the LatinX Executive Alliance. Delia earned a B.A. Degree in Political Science from the University of South Florida. She lives in Sarasota, Florida, with her husband, Luis Manuel Ramirez and the puppies, Lola and Cici.
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