Sales-led vs Product-led, Upselling Team, and Much More with Daniel Melkersson of PinMeTo

In this episode of The Venture-Scale SaaS Operator, Daniel Melkersson shares his decade-long story of building PinMeTo, a unique “upselling” team, and getting to more than $5M ARR.
Tune in to learn more about:~ How much to charge to become a sales-led company?~ A unique upselling team within a sales team.~ What to look for in a sales person?
Timestamps (00:00) - Intro (00:29) - What problem does PinMeTo solve? (02:23) - How did Daniel find the problem to solve? (08:55) - Why is PinMeTo a sales-led and not product -led? (12:34) - How much you can charge to go Sales led? (14:14) - Hiring first salesperson. (15:40) - Unique Team structure of PinMeTo Sales team. (24:10) - Why Daniel went from being CEO to a Board Member. (26:55) - Outro
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Follow Daniel MelkerssonOn LinkedIn: https://www.linkedin.com/in/danielmelkerssonOn Twitter: https://twitter.com/danielmelker
Mentioned in the EpisodePinMeTo - Daniel’s Current StartupReactSquad.io - React.js Agency for Startups
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Nikolas ChapoupisOn Twitter: https://twitter.com/nikolas_chapOn LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis