Saul Klein (Gustavson Brand Trust index)

The one where Darian chats with Saul Klein,  the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about:  The newly updated Gustavson Brand Trust IndexTop ten trusted brands for this yearLeast trusted brands for this yearHow brands can become most trusted by consumersPredictions for next year’s Index

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Follow Saul Klein:Gustavson Brand Trust Index - https://www.uvic.ca/gustavson/brandtrust/UVic Gustavson School of Business - https://www.uvic.ca/gustavson/
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