Scaling an All-Natural Deodorant Brand with Ira Kaganovsky, Founder of Freedom

This week we have Ira Kaganovsky, the visionary founder of Freedom Deodorant on the show. Ira takes us on a journey through the origin of Freedom and the process of turning the vision of a healthy aluminum free-deodorant into a reality. Ira shares the challenges and success of getting Freedom products into stores, with a story about breaking into the prestigious Four Seasons Spa in Las Vegas. Ira talks about business development, sales, and the art of pitching, emphasizing the significance of building trust with customers and crafting a robust sales team from the ground up. One of the biggest obstacles faced during the startup phase—building a stellar team. With a keen eye for spotting entrepreneurial spirit, Ira shares the key qualities to seek when assembling a team. Tune in today to gain valuable insights on how to implement crucial elements into your own business early on. Whether you’re an aspiring entrepreneur or a seasoned business professional, this episode is packed with practical wisdom and motivational stories. For a discount visit https://freedomdeodorant.com/ Use discount code: Brien25 IN THIS EPISODE: 05:42 Ira Kaganovsky Introduces Freedom Deodorant 6:47 Types of packaging for a health conscious company 00:07:22 Eco-friendly deodorant ensures long-lasting effectiveness without harmful chemicals 7:44 How Ira came up with the concept for the company. Toxic products. 10:11 Natural deodorants at the time didn’t work 11:38 Ira created her own natural deodorant at home. Friends liked her homemade recipe so much she decided to turn it into a business 15:00 Toxins in products, stress, environmental factors, detergents 17:44 Environmental factors and stress: potential links to women’s health, specifically breast cancer risk 19:00 Taking her new product to spas door to door, 14 out of 15 asked her to leave 20:50 Rapid expansion and success: from first client to 400 spas in three years 23:46 The challenges of selling consumer goods 26:27 Navigating venture capital 28:29 Gender bias in venture capital interviews 33:00 Pitching to raise capital 34:40 The value of entrepreneurial spirit In hiring Key Takeaways One of the biggest obstacles faced during the startup phase was building a stellar team. With a keen eye for spotting entrepreneurial spirit, Ira shares the key qualities to seek when assembling a team. One of the best qualities Ira has found is entrepreneurial spirit. BIO: When Ira’s 3 friends were diagnosed with Breast cancer and were told to switch to natural products Ira had the hardest time finding a natural deodorant that worked, smelled good or even looked good. So she created one that did all three! Freedom luxury natural deodorant can now be found in Four Seasons Spas and Canyon Ranch spas nationwide…have you found your Freedom? LINKS MENTIONED: https://freedomdeodorant.com/, Discount code: Brien25<br /> Ask Brien Podcast<br /> Freedom Deodorant Instagram   This podcast is sponsored by: LegalStepzProviding the Easiest Way to Handle Legal Issues Legal Stepz Website Albany Farms Twisted Noodles Domestically made Ramen Noodles