Scaling E-Commerce: A Candid Chat with Trellis CEO Isaiah Bollinge

If you're looking to scale your business through podcasts, get invited on our CEO Wisdom podcast OR drop Charles a message on his Linkedin: linkedin.com/in/sdr-as-a-service
In a recent episode of the CEO Wisdom podcast, Charles hosts Isaiah Bollinger, the co-founder and CEO of Trellis. Isaiah shares the journey of Trellis, which began as an SEO agency and pivoted to e-commerce development, riding the waves of platforms like Magento. He discusses the challenges of scaling a business, especially in the current economic climate, and the importance of efficiency over mere growth. Isaiah also touches on the concept of headless commerce, a buzzword in the e-commerce space. The conversation shifts to the strategies Trellis employs to acquire clients, with a focus on inbound marketing, partnerships, and events. Isaiah emphasizes the value of in-person interactions, both for business and personal well-being. He also shares insights on the role of podcasts in content creation and networking, highlighting its multi-channel benefits. Towards the end, the discussion delves into the challenges of maintaining sanity as a CEO, with Isaiah advocating for breaks, walks, and even occasional video games as therapeutic escapes.
If you're looking to scale your business through podcasts, get invited on our CEO Wisdom podcast OR drop Charles a message on his Linkedin: linkedin.com/in/sdr-as-a-service