Seamless Customer Retail Journeys as Childs Play: Alison Hartnoll, Vice President, Unified Commerce and Marketing, Mastermind Toys

Welcome to The Voice of Retail podcast. My name is Michael LeBlanc, and I am your host. This podcast is produced in conjunction with Retail Council of Canada. Meet Alison Hartnoll, Vice President, Unified Commerce and Marketing at Mastermind Toys, as she takes us inside this Canadian specialty retailer's e-commerce and retail story and gives us a preview of her panel "A Marketer's Guide to Seamless Customer Retail Journeys" at the upcoming RCC Retail Marketing Conference.  Register for RCC Retail Marketing Conference here. About AlisonAlison Hartnoll is the VP, Unified Commerce and Marketing at Mastermind Toys, Canada’s Authority on Play. Alison brings the wonder of Mastermind Toys alive online and in-store. She is a passionate, customer-obsessed, results-driven leader with more than 20 years of CPG experience across Marketing, Sales and E-Commerce. Prior to joining Mastermind Toys, Alison led the E-Commerce team at Smucker Foods of Canada, driving sales growth on Amazon and across the platforms of Canada’s grocery retailers. About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.