SEO for Course Creators with Ken Marshall from RevenueZen

This episode features a very special guest from revenuezen.com, Mr. Ken Marshall. His company assists in social selling, providing solutions for SEO and Content. In today’s show, he talked about the challenges of education entrepreneurs and how the hurdles of generating leads and traffic for course creators can be overcome through proper marketing & SEO strategy.  Here are some of the key pointers that Ken Marshal has responded to in this session of LMScast while discussing marketing and the challenges of experts to generate leads and traffic. What is Social Selling and How is it different from General Social Media or Influencer Marketing? It can be hard to tell the difference between being an influential social media user and selling through social media. Both activities are important, but one focuses on helping others grow and make money.  Being an influencer means capturing people’s attention with interesting content, while social selling entails using different platforms to connect with potential clients. However, both activities require building trust and engaging a community of interested individuals. Ultimately, these goals are the same – to help others succeed. Social selling is a way to connect with potential customers and generate leads by promoting products or services through social media. It is also a way to build trust and relationships with people who may be interested in doing business with you in the future.  Influencers have a large social media following and use their platform to promote products or services. They aim to capture their audience’s attention and draw them into conversations about the products or services they are promoting.  Both social selling and being an influencer are valuable tools for building relationships and generating leads. However, social selling is more effective than simply posting about your hobbies on social media. It is important to use social selling tactics relevant to your audience’s interests and to build trust and credibility before promoting products or services. Overcoming Challenges of SEO and Content Strategy for Education Entrepreneurs There is a content strategy and it starts with a landing page for each of the five to 10 problems that your customer has. This should include stories, case studies, and testimonials to build trust. Next, you create assets that help your customer solve those problems. The assets can be an email course, a mini-version of your course, or a downloadable checklist. Finally, you write something that solves a problem immediately and makes your customer trust you. Importance of User-intent Content In order to write content that will perform well on search engines, it is important to understand the different intentions that people have when searching for information. One way to determine someone’s intent is to look at their search query.  If a person is looking to learn something or go somewhere, their query will be categorized as “learning” Or “going.” If a person is looking to buy so