Short Cuts with David Marine, Chief Marketing Office. Coldwell Banker

The podcast episode explores the growing interest in artificial intelligence (AI) in real estate and the need for agents to embrace its potential applications. It features David Marine, the chief marketing officer for Coldwell Banker, discussing the successful rebranding efforts of the company and the positive impact it had on changing people's perception. The conversation also touches on personnel changes, upcoming events featuring Shaquille O'Neal, and the partnership between Coldwell Banker and Amazon Prime for Thursday Night Football. The discussion emphasizes the importance of storytelling in creating a compelling brand and highlights the role of technology, particularly AI, in the real estate industry. It provides insights into the challenges and successes of rebranding and showcases the broader perspectives and interests of the individuals involved.
00:00:00 - DavidThere's a lot you can't open your web browser today without seeing something around artificial intelligence and AI and all that stuff. And there's a lot of infatuation around it within the real estate, as there should be. I don't know where that's specifically going to go and how it's going to be used on a regular basis, but I know that it's going to be used and it's something that any agent out there needs to start Theorying out.
00:00:29 - BillYou're listening to the Real Estate Sessions podcast and I'm your host, Bill Risser, executive Vice President, Strategic Partnerships with RateMyAgent, a digital marketing platform designed to help great agents harness the power of verified reviews. For more information, head on over to Ratemyagent.com. Listen in as I interview industry leaders and get their stories and journeys to the world of real estate. Hi, everybody. Welcome to episode 359 of the Real Estate Sessions podcast. Thank you so much for tuning in. Thank you so much for telling a friend this is going to be another shortcuts episode where I kind of venture back in time, find a guest that I haven't heard from or chatted with in a little while. And this was a little bit more than a little while. This was nearly five years ago, in September of 2018, that I interviewed David Marine, the Chief Marketing Officer for Coldwell Banker. And so we're bringing him back. We're going to find out what's happening in his world. We're also going to probably bring up the Mets because he's a huge Mets fan, sports fan in general. So let's get this thing started. David, welcome to the podcast.
00:01:31 - DavidThanks so much for having me back, Bill.
00:01:33 - BillYou know, I didn't realize that it's been nearly five years since we last recorded that episode.
00:01:39 - DavidI didn't realize that either until you had referenced in an email to me that we talked in 2018. And I'm like, man, that feels like the world has spun around a few times since then.
00:01:51 - BillI was going to say we were in a whole different place in 2018. I mean, the market was doing great. We had this ten year run going, or call it eight year run, and everything was good and man, a lot's changed. And so let's start there. What I like to do on these shortcut episodes is ask the guest what's happened in your life. It could be professionally, personally, but in that time span, what's that one thing that stands out and you go, wow, this is a big moment in that five year period.
00:02:22 - DavidYeah, pretty much. Probably like right after our podcast recording is when we started embarking on the rebrand effort for Coldwell Banker. And so rebranding the core brand, our global luxury, our commercial division basically took up four years of my life during that point in time and really great to be on the other side of that and also to see the impact that we hoped it would make. It did make in changing people's perception. It re energized our