Should you "go rogue" or traditional with your advertising budget?

We all know that there are piles of advertising money changing hands every day when it comes to brand marketing.  But, even with all that spending, marketing and data insights leaders have to decide where and how to wisely allocate the coveted marketing budget. To get the inside scoop on how those spend decisions are made, we met with Jonathon Boxill.   He’s advised and worked with some of the most well-known brands on how to leverage market intelligence.  On this episode, Jonathon highlights the safe bets when it comes to spending advertising budgets as well as what happens when brands decide to “go rogue” with their channel strategy. Join us to find out who the top advertising spenders are so far in 2023, which channels are the real winners of all that money, and what you can try to make better budget choices.