Social Media Manager vs. Content Creator | What’s better?

In today’s episode, Vanessa talks about the difference between a social media manager and a content creator and how each role plays a part in the overall success of a social media strategy. She shares stories of roles she worked in related to social media management and how this new content creator role is changing the social media manager role. Social Media Manager:A professional who provides the voice for a company across social channels. They are responsible for responding to comments, *creating content, & managing content calendar. Social Media Managers look for opportunities to increase brand exposure for their assigned company.Content Creator:Content creation is producing and sharing information or media content for specific audiences, particularly in digital contexts. Like website copy, email marketing, social media, long-form content and more.To stand out from the competition you should be both! Listen to hear how.Thank you so much for listening to another influence with Cultura marketing podcast episode. Want more? Head to influencewithcultura.com or click here to subscribe to my newsletter so you can be the first to know about any new programs and episodes. If you enjoyed this episode, please subscribe to my podcast & leave me a review and take a screenshot of this episode and tag me on IG. @thelatinatravelmarketerFollow me on TikTok @thelatinatravelmarketerSo more kickass Latinas and WOC marketers can know about this podcast.Now remember you are an asset to any organization and/or ready to start that business. You got this!