Sports and technology... how to find a perfect match

Digital transformation will impact sports organisations of all sizes, transforming existing processes or unlocking entirely new possibilities in almost every area – on and off the pitch. Recruitment, performance, and fan engagement are but three areas that are being revolutionised by digital innovations. 

Navigating an increasingly complex technological ecosystem that comprises big tech, startups and sports-specific vendors can be tricky. Mitch Heath, co-founder of Teamworks, and Katia Zavershinskaya, a technology lead who has experience working with Premier League soccer clubs, discuss what to look for when picking a technology partner, the importance of collaboration, and what the possibilities are for technology within sport.