Starting Out: The Greek Gut, Athens, Greece

This is the second in a series of profiles featuring kombucha brands in Greece and Turkey that I visited this summer. It is also the seventh in the series of Booch News posts telling the stories behind new commercial kombucha brands. The inspiration for ‘Starting Out’ was NPR’s ‘How I Built This‘. Every kombucha company launched their brand in a unique way, and their story has lessons for us all. I met Kallia and Aggelos at City Bliss, a wonderful neighborhood vegetarian cafe in Athens. They are currently brewing kombucha at home and have a number of direct sales customers across Athens. In addition, Kallia has distributed to Jara Bistro, on the island of Sámos where her family originated. The Greek Gut is a female founded operation. Kallia is a graphic designer who chose the name when she noticed the typeface she was considering for her labels had a letter “G” shaped like a gut! Growth plans To move beyond the confines of home brewing, they plan to join forces with a co-packer experienced in the production, processing, packaging, and marketing of aromatic and medicinal plants. Their kombucha will have the same recipe and flavors that they have developed and tested to date. Flavors Among the flavors on offer: Mountain Lemon Ginger Fig Thyme Pomegranate Mint Saffron Orange Mountain Lemon Ginger incorporates the unique taste of Greek Mountain Tea. Indeed, they see great potential in combining the heritage of Greek herbs with the benefits of kombucha. We know ginger isn’t the ‘Greekest’ of flavors, but Mountain Tea sure is! Together, these two potent herbs set you free and transport you straight to your favorite hidden spot on a piece of Greek land. Hydrating and grounding, Mountain-Ginger sets you free. The classic lemon-ginger combo in kombucha