Subscription Fundraising

Shivant Shrestha, MA, a research associate at the Indiana University Lilly Family School of Philanthropy, shares insights from a research project focused on new models of donor behavior, specifically subscription-based giving. Discover how nonprofit organizations can engage new donors, cultivate deeper relationships with existing donors, and harness the power of recurring giving. Explore the benefits and challenges of subscription-based giving, drawing inspiration from successful models like Netflix and other streaming platforms. Shivant's expertise sheds light on how nonprofits can provide personalized communications, curated content, and enhanced stewardship to subscription donors, fostering trust and long-term engagement. Gain valuable insights into the motivations of subscription donors and the potential impact on nonprofit fundraising efforts.