The Best Story Wins (ft. John Livesay and David Burkus)

The Best Story Wins (ft. John Livesay and David Burkus)John Livesay and David Burkus on telling stories and picking fightsOPENING QUOTE:”Whoever tells the best story is the one that's going to win that pitch, not who has the best price or who has more bells and features.” -John LivesayGUEST BIO:John Livesay, also known as The Pitch Whisperer, is the speaking industry's sage of storytelling and the go-to expert for helping brands tell compelling stories to their own audiences. He's done exactly that for the likes of Coca-Cola, Olympus, Berkshire Hathaway, and many more big name clients, offering a roadmap for turning great products into narratives that customers just can't ignore.Links:WebsiteFacebookTwitterLinkedInYouTubeDavid Burkus is one of the leading minds in the business world, and one of its most provocative. He literally wrote the book on managing remote teams before COVID hit. Since then, he's been instrumental in helping organizations everywhere adapt to the seismic shifts brought on by remote work, especially when it comes to how leaders interact with their team members and their customers. Links:WebsiteTwitterFacebookLinkedInInstagramYouTubeCORE TOPICS + DETAILS:[3:40] - Why a Bad Time is the Best TimeTurning opposition into opportunityDavid shares how he entered the professional speaking game at the height of the pandemic — probably the only speaker to make that somewhat insane choice. But David doesn’t see it that way. He turned a powerful new need, managing remote workers and teams in the COVID era, into an opportunity to provide unique value. He’s never looked back, and there’s something to be learned from his accomplishment. Sometimes the worst time is the best time.[5:40] - The Universal LanguageThe brain thinks in stories, which is why storytellers excelFrom Olympus to Coca-Cola, John Livesay delivers the same undeniable message: the best story wins. Audiences think in terms of narrative — it’s how the brain is wired. That’s why the best speakers, leaders, marketers, whatever you like; they’re the ones who know how to tell a story. What story are you telling?[9:07] - You Are Your Own Chief Culture OfficerManaging people is everything, even if you’re only managing yourselfEvery leader at every level of an organization is the chief culture officer of their own team, whether it’s a team of two or 200. Even a sole proprietor has a company culture — it’s what they will do, won’t do, and the things they insist on in their work and general approach.  It’s how they function, how much they’re willing to work, all the little details that make up their “organization” of one. Teaching every leader at every level how to take responsibility for the people in their team is the key to unlocking real impact that lasts.[11:25] - Want to Inspire Action? Pick a FightStop talking metrics and put on the boxing gloves