The Crucial Role of Communication and Marketing in Rural College Growth

0 Views· 09/26/23
Let's Talk Ed
Let's Talk Ed
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This week on Let's Talk Ed, Zahi interviews Brandon Delvo to explore his perspective on crafting a successful communication and marketing framework for a rural college that serves a vast and sparsely populated geographic area. 
I ask Brandon about the approaches and practical tips that are helping him spread the word about the college to attract students of all ages and all interests. Brandon is battling the attraction of high paying jobs in the oil extraction industry, which are delaying (or preventing) the entrance of a large portion of the population into higher education. 


Brandon shares his thoughts on how to get the person to the door while maintaining trust within the community. The key to success, according to Brandon, is accountability and being an honest broker. He also believes that the word of mouth will remain the cornerstone of a successful communication strategy for a college.


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