The Gaming Industry’s Data Nightmare

Together with Dive, one of our Open Gaming Research Initiative partners, we’re exploring the topic of data and games through a limited podcast series called the “Data Corner”.
Today’s episode is the first one that covers the topic of “the data nightmare that the gaming industry faces”. Games, in general, generate tons of player data every day, and within that data exists a ton of harvestable insight that can be used to drive better decision making, so as to drive more revenue, and eventually drive better game making. But such large data pools also require time, money and people to analyse and harvest from it, and that keeps many game developers from spending their resources on data analysis to help them make better games. This tension is at the heart of the data nightmare the gaming industry faces today, and this conversation with Elad Levy, founder and CEO of Dive, is focussed on unpacking that tension a bit more. It is a wide ranging conversation that covers what the nightmare is all about, why the gaming industry is unique in facing it versus other industries, how game developers should navigate the problem, what are they leaving on the table if they don’t navigate the problem, and more.
So hope you enjoy episode #1 of the Data Corner, and do send me (your host, Abhimanyu Kumar) your thoughts, feedback and questions so that I can address it all as I continue to build this limited series out.
And as always, if you like the episode, you can help others find us by leaving a rating or review!
Watch the episode: YouTube videoRead more: Naavik DigestLearn more: Naavik’s Open Gaming Research InitiativeWork with us: Naavik ConsultingFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Gabe.