The Hubbub App with Michele Hermes, Founder and CEO, Think Out Loud Co

Here is the description we wrote for Michele to use.Market research is a big business. In fact, it's a $74 billion industry! But how does it work? And how can you get your hands on the data you need to make better business decisions?In this podcast, we're talking to Michele Hermes, Founder, and CEO of Think Out Loud Co., about Hubbub, a new app that's changing the way market research is done. Hubbub is a peer-to-peer polling platform that allows anyone to create and participate in polls. This means that you can get feedback from a much wider range of people than you could with traditional market research methods.We discuss how Hubbub works, how to buy and sell polling data, and the challenges and opportunities of using this new platform. We'll also talk about the sample size problem with modern polling, biases in polling data, and how to avoid them.So if you're interested in learning more about market research, Hubbub, or how to get better data for your business, then be sure to listen to this episode!#marketresearch  #polling #bias #data Here is how WillyT Productions got hired by Michele and HubbubMichele came to us looking for content to start sharing online. She has an app but she needed some "edutainment" to break down what her app does, how it will disrupt the marketplace, the problems it solves, and how users can actually use it. In our pre-production meeting, we established some questions broken up into categories. Hubbub and Polling 101What exactly is market research?
Why is market research important to literally every single business ever?
How did it become a 74 Billion industry?
How does Hubbub work?Problems with Polling1. Their polling methodology is intended to sample a small group of individuals
(500-1,000). 
2. It’s just not realistic and promotes inaccuracy. The polling
data is full of biases so the results published now are unreliable on this
basis alone. 
3. Polling is extremely expensive. Conducting a single opinion poll can cost thousands of dollars. A bulk of the content is focused on these three problems, defining them, and explaining how Hubbub is the solution. 
Michele sent over the background you see in the video, her logo, the color codes for the logo, and the font files so we could create the graphics package. From this hour's discussion, Michele received 8 clips that were between 2-10 minutes and 19 shorts that are less than 60 seconds and optimized for TikTok, Reels, and YouTube shorts.In addition to that, she got titles, descriptions, and hashtags for each piece of content for her to use as a baseline for making a post on social media with the content. If you want to be like Michele and grow your business with content, go to https://www.willytproductions.com/ to schedule your free pre-production call.