The Importance of Business Development and Sales with Matt Pell of Beyond Pulse

This week we have Matt Pell, the CEO of Beyond Pulse on the show. Matt talks about how he came into the company and took over the CEO role from the founders, and what changes he made. He discusses why hiring him was such a definitive decision. Matt also talks about the importance of business development and sales. He has a large focus on building trust with Beyond Pulses customers and how to build a strong sales team. Tune in today to learn the key things to implement into your business early on.  IN THIS EPISODE: [7:34] Matt provides us with his background in business prior to joining Beyond Pulse. [9:32] What is Beyond Pulse? [13:37] Where does the collected data go? [16:53] What is the cost for the hardware and app for customers? [19:20] What was the journey to the company prior to Matt joining, and why was Matt coming on as CEO definitive? [23:50] Why do founders end up hiring a CEO? [25:35] How important is it to get into the business development and sales space coming out of the gate? [27:10] How do you go about hiring/building a sales team? [29:20] Matt share’s a business motto that is a great way to look at customer service. [32:20] What is the most important thing someone needs to have to be successful?   KEY TAKEAWAYS: Don’t be afraid of failure, it is part of the process. You don’t want to get to the end of your life having regrets, so go all in and learn from any mistakes so you can keep growing.  Building trust with your customers is what keeps them coming back and referring others to you. If you don’t have their trust, you have nothing.  Think of selling your product as looking for partners who are going to help you with your product. They’ll give you valuable feedback and help you improve your product. This can make “selling” feel less stressful and overwhelming.  BIO: Experienced Founder with a demonstrated history of working in the internet industry. Skilled in Digital Strategy, Sales, Customer Relationship Management (CRM), Management, and Account Management. Strong professional with a Bachelor of Science focused in Marketing. LINKS MENTIONED: Beyond Pulse Website Ask Brien Podcast This podcast is sponsored by: LegalStepz Providing the Easiest Way to Handle Legal Issues Legal Stepz Website