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The Marketing of Sustainability

0 Pogledi· 08/08/23
Manipulating The Masses
Manipulating The Masses
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In this episode, Kaitlin and Zach will look at the evolution and growth of every brand’s new favorite phrase; sustainable. Reviewing how brands leverage that phrase to get consumers to buy into products that have little to do with helping combat climate change and make the world a greener place.

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