The Misunderstood Intersection of SEO and UX ft Adriana Stein

In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO.Adriana shares some thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product.We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.(0:00) Intro(2:37) Misconceptions Around UX as a Ranking Factor(4:49) Do Popups Impact Rankings?(6:55) Paywall Sites(8:14) Educating Clients on SEO & UX(11:17) How SEO & UX Work Together(14:15) The Importance of Audience Research(16:22) Online Shopping vs Brick & Mortar(17:54) Best Practices for UX & SEO(20:37) The Importance of Readability(22:35) Are Consumers UX Expectations Changing?(28:00) Rapid Fire RankingsRank your top anything:SloveniaSouth AfricaNorwayRank your best SEO marketing win:I got a single content piece to generate around 840 natural backlinks.Rank your top 3 SEO tools:Google Search ConsoleSemrushScreaming FrogRank your best SEO trick or tactic:Keyword localization for multi-language SEO success.Rank what you love most about SEO as an industry:The supportive community within it, especially Women in Tech SEO.When you see your content is generating conversions and driving revenue.Brainstorming the unique story within the brand.Rank your top 1-3 marketers:Areej AbuAliChris WalkerChristopher LochheadRank your best SEO learning resource:Real websites with real data!Rank your top cause or charity:Rise Up Together