The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow

Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it.  We talk through an equation for organic growth and dig in on why people share. TackleboxInsider Newsletter (beehiiv)<br /> 00:34 Intro to organic growth<br />4:24 Why social ads won’t work<br />5:54 Outline of the Organic Growth Equation<br />7:08 Smooth Jazz<br />7:36 Jury Duty<br />9:27 Jury Duty Shareable Moments<br />13:49 The Organic Growth Equation deep-dive + The Crime Triangle<br />15:02 Problem Variables<br />18:53 Customer Variables<br />21:41 Why we share horror movies<br />23:18 Product Variables<br />25:10 Multipliers