The Power of Deep Linking in Apps - Amanda Vandiver (Branch)

0 ভিউ· 07/19/23
Apptivate: App Marketing Explained
Apptivate: App Marketing Explained
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Amanda Vandiver is the Senior Product Marketing Manager at Branch, a mobile attribution provider. In this episode, Amanda explains the importance of deep linking for user experience, measurement, and attribution in this post-IDFA era. She also discusses retention strategies that mobile marketers can leverage across owned and earned channels. 

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