The Pros and Cons of Unexpected Results | Part 3: Apollo Gonzales, President of Nimbus Strategies

In our third episode with Apollo, we talk about the importance of finding the right things to measure without drowning in data, having unexpected, positive results of a marketing campaign, and how to move the needle on a mission. He also tells us his favorite question he gets from clients, and the question that makes him cringe. ---The music you hear in this episode is "Something about Something" by Sarah, The Instrumentalist.