The Psychology Behind Effective Storytelling with Priya Sam

In this episode of The Business Gay Podcast, host Calan Breckon speaks with story architect, keynote speaker, and coach, Priya Sam. Priya's work focuses on helping women and people from underrepresented groups tell their stories. Her workshops and keynotes guide audiences through discovering their biggest turning points and crafting impactful stories that build confidence and help unlock professional opportunities. Priya’s passion for storytelling was born during her time in journalism where she was a reporter, news anchor, and morning show host with CTV. She is best known for her time on the national morning show, “Your Morning,” as well as her podcast, "Turning Point" with Priya Sam. Watch on YouTube --- [01:55] Storytelling is crucial for connecting with people in business and pitching. People remember stories and emotional connections more than just information. [03:30] Finding the personal angle in any story or business makes it interesting and relatable, distinguishing you from competitors. [05:18] Transitioning from journalism to tech required connecting skills gained from storytelling, personal angles, and emotions to enhance product presentations. [10:54] Entrepreneurs must be effective storytellers; your story sets you apart and resonates with the right customers, creating an emotional connection. [14:58] Sharing an authentic story creates an emotional impact, differentiating you in networking, marketing, and branding, leading to memorable connections. [23:22] Start your storytelling with a clear goal in mind to guide your narrative. [23:50] Hook your audience early; the beginning of your story is crucial for capturing attention. [24:34] Provide detailed descriptions to paint a vivid picture, enhancing listener engagement. [26:12] Sharing personal vulnerabilities in storytelling can foster deeper connections and inspire change. [31:46] Being authentic and incorporating your true self into your narrative is key to effective storytelling. --- ► Today’s Sponsor is 10web. Go to CalanBreckon.com/10web to find out more about migrating your website to WordPress using their AI Builder. Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- PriyaSam.com Turning Point Podcast Priya on Instagram