The Rise of Micro Influencers

What are the key tactics micro influencers should leverage to gain more opportunities and create a better relationship with brands?In today's episode, we discuss the rise of the micro influencer, their increased importance in brand influencer marketing strategies; and different tactics micro-influencers can use to leverage their brand appeal while maintaining audience engagement.We’ll discuss why ‘less might be more’ and:1.    What is a micro influencer?2.    Why are micro influencers on the rise?3.    Tactics for micro influencers to create brand opportunities.In Today’s Episode[00:00:38] The rise of micro influencers and the changing dynamics of brand collaboration[00:01:07] Addressing the common myth that only influencers with massive follower counts are valuable for brand collaborations[00:02:01] Micro vs. Mega Influencers[00:02:59] The authentic and connection micro influencers share with their followers[00:03:33] Cost effective micro influencer campaigns [00:04:02] Micro influencers and niche markets[00:04:52] Micro influencer engagement rates and why brands love them[00:05:27] The trust factor of micro influencers[00:07:25] An industry shift toward micro influencers[00:14:14] Quality over quantity in your content[00:14:26] Educating brand partners[00:15:23] Partnering with other micro influencers[00:16:34] Staying updated with current trends[00:17:34] Diversifying your influencer platform presence[00:18:59] Upselling to brands[00:20:03] Gathering feedback from brands[00:21:42] Using platform insights[00:22:07] Consistency is key[00:22:28] Episode wrap and resourcesEpisode resources and show notes are available at https://thebusinessofinfluence.com/ep8Rate, Follow and Share on Spotify“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” Podcasts.You can let me know what you most loved about the episode by hitting reply to the Q & A.LINKS:Website: https://thebusinessofinfluence.com/learn/Instagram: https://www.instagram.com/thebusinessofinfluence_/                                                                          YouTube: https://www.youtube.com/@thebusinessofinfluence