The ROI of Community Is Loyalty and Leverage - Christina Garnett - Revenue Today - Episode # 064

Today, we welcome Christina Garnett, an award-winning community builder and advocacy strategist who is the Principal Marketing Manager for Offline Community and Advocacy at HubSpot. Today, Christina digs into the benefits of community management and why creating an online community for your business helps your business grow. Not only does the community provide excellent support, but they can also act as your brand champions for others to learn from. In terms of ROI, this can be quantified in the loyalty and leverage to your brand, helping provide honest feedback on what you do best (or worst) and why.  TakeawaysThe CMX SPACES Model shows you different parts of business value that the community can actually provide, like providing support and becoming champions for your product.The value of community is loyalty and leverage. A community built on this provides honest feedback that results in positive change and growth.Quote of the Show"Communities can answer questions and really kind of take a large lift off your support team. They can help your product. They can tell you exactly what kind of product features they want, they can tell you what product features they need, if there's any bugs, if there's anything that needs to be different." - Christina Garnett Connect with Christina in the link below:LinkedIn Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs