The Trouble With Cultural Difference

Joseph Shaules and Yvonne van der Pol explore why it can be so hard to talk about culture and measure cultural difference. They discuss three ways of looking at culture . . . as being, doing, and seeing. They discuss “classic” research into cultural difference (e.g. Hofstede) and argue that brain-mind sciences are shedding new light on cultural difference and can help us make better sense of our intercultural experiences.