The Value of Good Editing in Content Creation with Alysha Love

Alysha Love, Executive Editor and Co-Founder of Payette Media House, joins Corey on Screaming in the Cloud to discuss her career journey going from journalism to editing and how she works with Corey on his content. Alysha describes why she feels it’s so important to capture the voice of the person you’re editing, and why editing your content makes a difference to those reading it. Corey and Alysha also explore the differences in editing for something that will be read silently versus something that will be read out loud, as well as the different styles of editing.
About AlyshaAlysha Love is executive editor and co-founder of Payette Media House, an editorial agency serving startups and tech companies. Alysha is the treasurer of ACES: The Society for Editing, the nation's largest editing organization, and trains editors and writers in digital best practices.
She was an editor at CNN and POLITICO during the Obama and Trump administrations. Alysha has a bachelor's in journalism from the University of Missouri and a master's in leadership and organizational development from the University of Texas. She's a big fan of the humble ampersand.Links Referenced:Company website: https://payettemediahouse.com

Transcript

Announcer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: Human-scale teams use Tailscale to build trusted networks. Tailscale Funnel is a great way to share a local service with your team for collaboration, testing, and experimentation.  Funnel securely exposes your dev environment at a stable URL, complete with auto-provisioned TLS certificates. Use it from the command line or the new VS Code extensions. In a few keystrokes, you can securely expose a local port to the internet, right from the IDE.I did this in a talk I gave at Tailscale Up, their first inaugural developer conference. I used it to present my slides and only revealed that that’s what I was doing at the end of it. It’s awesome, it works! Check it out!Their free plan now includes 3 users & 100 devices. Try it at snark.cloud/tailscalescream 
Corey: Welcome to Screaming in the Cloud, I’m Corey Quinn. And one of the, I guess, illusions about what I do is that I sit down at a keyboard periodically, and I just start typing and then, you know, brilliance emerges, and then my work is done. It turns out that this is rarely true, not to deflate my own image overly much. And a big part of how that works comes down to my guest today. Alysha Love is the executive editor at Payette Media House and has been my editor for just about three years now. Alysha, thank you for tolerating me.
Alysha: Anytime.
Corey: So, I want to start by dispensing with a few illusions that I’m not saying other people have, I’m saying that I have, where I was fortunate enough—or unfortunate as the case may be—to grow up with an English teacher for a mother and understanding how to put together a grammatically correct sentence was not exactly optional in my house, so what possible value could an editor present to me? And one of the things I learned along the way is that there are multiple kinds of editors, as it turns out. What are they and which are you?
Alysha: So yeah, not only is editing a thing, we can look at your sentences, your story, and make it all better and clearer so that it really shines. But there are different types of editors who can do different specific functio