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The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule
Welcome back to The Radcast! Today is Friday, June 23rd and we're in the third day of summer. We've got an exciting episode filled with the latest marketing and business news, including a funny Coors Light ad featuring football player Patrick Mahomes. They found a clever way to market their brand despite NFL rules about promoting beer. We also dive into some nostalgia marketing as brands like Wendy's and Goldfish remix old songs and tap into musicians to create brand-friendly jingles. It's a strategy to attract younger generations including millennials and Gen Z, as well as the upcoming Gen Alpha. So, if you're ready to learn how to apply these insights to your own business, tune in now!Small TalkTitan submersible (01:00)Coors Light and Patrick Mahomes promote Bear to dodge NFL rules (01:40)<br />https://www.marketingdive.com/....news/patrick-mahomes brands like Wendy’s are remixing old songs into new jingles (04:01)<br />https://www.marketingdive.com/....news/brand-remix-rem week: Transformative Journey of a TV Personality Into A Real Estate Mogul with Tarek El Moussa (05:30)<br /> SponsorVaycay: Premium Wellness Products Delivered Straight to You in the US (06:50)Highlight CBD Roll On Productwww.RolloffthePain.com<br /> Social Media NewsInstagram now finally allows users to download public Reels (09:20)<br />https://techcrunch.com/2023/06..../20/instagram-now-fi doubles down on vertical video for seasonal ad strategy (10:37)<br />https://www.marketingdive.com/....news/pinterest-westb puts TikTok trend to the test with muscle-fueled Shake Factory (12:40)<br />https://www.marketingdive.com/news/airheads-viral-tiktok-challenge-shake-factory/653070/<br /> Marketing NewsChips Ahoy! updates marketing recipe to stay relevant with Gen Z (15:05)<br />https://www.marketingdive.com/....news/chips-ahoy-new- intros a trio of AI-powered editing features (18:45)<br />https://techcrunch.com/2023/06/19/vimeo-introduces-a-trio-of-ai-powered-editing-features/?cx_testId=6&cx_testVariant=cx_undefined&cx_artPos=2#cxrecs_sCrayola extends content strategy to Pinterest, TikTok following strong YouTube results (20:22)<br />https://www.marketingdive.com/....news/crayola-thesoul Podcasts gets upgraded search functionality (23:10)<br />https://techcrunch.com/2023/06/20/apple-podcasts-gets-upgraded-search-functionality/<br /> SponsorRemember to www.Rolloffthepain.com