Threads vs. Twitter: Who’s Gonna Win?

Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter. The conversation doesn't stop there—they also delve into the potential repercussions for Twitter and the exciting advertising possibilities Threads brings to the table. Given Meta's stronghold on the social media landscape, this episode sheds light on the implications for marketers and advertisers alike. Tune in to gain valuable insights into this rapidly evolving digital marketing landscape.Chapters:00:00:00 Acknowledging Brilliance Despite Lack Of Originality00:03:39 App That Delivers Summaries And Customized News00:05:53 The Artifact App: A Twitter-inspired Low Barrier To Entry Experience00:12:21 The Hidden Power Of Threads: An Unexpected Social Application00:14:11 The Dominance Of Google And Facebook In The Internet Advertising Landscape00:19:17 Twitter And Threads: A Platform Divide<br/>LINKS AND RESOURCES:OpusArtifactIntroducing Threads: A New Way to Share With TextThreads App Google PlayThreads Apple App StoreTwitter traffic is ‘tanking’ as Meta’s Threads hits 100 million usersVirtual CapitalistTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn<br/>Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Content At Scale