Time is Money? That Couldn't Be More Wrong.

Subtitle:On this episode of Growtime, host Ken Ott introduces the concept of  “time multiplication” - structuring your schedule and tasks to get an exponential return on your time invested. Ken explains the backwards “effort bias” in Western culture and the need to shift mindset so you value results over time spent. Learn how to assess your calendar, time block intentionally, adjust tasks for better ROI on time, and ultimately create more availability for what matters most.
Summary:On this episode of Growtime, Ken dives into an important concept around maximizing your time and scheduling to become what is known as a “time multiplier.” He introduces the idea that in Western culture, most people operate with an “effort bias.” This means they value the amount of time spent over the actual results achieved. Ken argues this viewpoint is backwards. Since time is our only finite resource, we should be using money (an infinite resource) to maximize and multiply our time.Ken traces this effort bias back to conditioning from childhood that time is infinite and money is scarce. However, he now realizes this mindset causes people to waste copious amounts of time trying to validate income or results. Ken says this way of operating is like being a “drifter” - simply meandering through life without much purpose.To shift perspective, Ken encourages seeing time as finite and money as infinite. He then provides four tactical steps to become a time multiplier in your own life. First, truly digest this mindset shift. Second, start assessing your schedule to see where time is being wasted vs. invested well. Third, block out your calendar intentionally. And fourth, adjust tasks to multiply time in the future through automation, delegation, and more.Ken stresses that being a time multiplier is not about rigid scheduling or hustling. It’s about creating efficiency and maximizing ROI on your time spent so that you ultimately have more availability for what matters most - rest, family, and meaningful activity. Tune in to hear more of Ken’s insights on transforming your relationship with time.
Top 3 Growth Tips:

Shift your mindset to see time as finite and money as infinite. This unlocks new potential. Reframing your perspective is the first key step to approaching your schedule differently. Audit your calendar to identify where time is wasted vs. invested wisely each day. Assess how you're currently spending time to see opportunities for improvement. Adjust tasks for exponential ROI on time through automation, delegation, and SOPs. Multiply your time by modifying tasks to create efficiency.
For more tips, discussion, and behind the scenes: Follow us on Instagram @GrowtimeShow Watch us on Youtube About Ken Ott: Kenneth Ott is an owner of multiple businesses, entrepreneur, husband, father, and Christian leader. Ken is the co-Founder of Metacake, an Ecommerce Growth Team and Dough Capital. Ken is an author, speaker, and business coach. To connect or learn more, visit:  KenOtt.com Ken on LinkedIn Ken on Twitter/X Ken on Instagram Ken on Facebook Metacake - An Ecommerce Growth Team Dough