Understanding RETENTION MARKETING - Hear Why WebEngage Believes It Can Help Startups | Ft. Nitya Shah

In this episode we talk with Nitya Shah who leads the WebEngage startup program. He discusses why early stage startups need to focus on retention marketing.<br/><br/>----------------------------------------------------------<br/>► Visit Our Website: www.theupstreamlife.com<br/>-----------------------------------------------------------<br/>► Facebook   : @TheUpstreamLife<br/>► Instagram  : @TheUpstreamLife<br/>► Twitter       : @TheUpstreamLife<br/>► Youtube     : @TheUpstreamLife<br/>► Linkedin     : @TheUpstreamLife<br/>-----------------------------------------------------------<br/>Disclaimer: The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.<br/>-----------------------------------------------------------<br/>00:00 - Intro <br/>00:50 - WebEngage & its startup program<br/>02:32 - Building a startup program & <br/>05:15 - Building on first principles<br/>07:03 - The art of retention marketing for businesses<br/>15:00 - The startup program and its success stories<br/>22:20 - Investing time with startups and its founders<br/>26:50 - Engagement and Retention, which of these become important. <br/>29:43 - Built for startups in the early stage.<br/><br/>#TheUpStreamLife | #NityaShah | #WebEngage | #Podcast | #SuccessStory | #VishalKrishnaThanks for Listening! Follow Us on Facebook, Instagram, Twitter, LinkedIn or Find us on YouTube