Understanding Shopify apps before tackling paid media with Jon Snow (Founder & President, The Snow Agency)

On this episode of Retention Chronicles, we’re joined by Jon Snow, Founder & President of The Snow Agency. Noah Rahimzadeh, Mariah Parsons, & Jon Snow talk about monetizing influencer marketing, integrating with other partners, understanding the value of an agency background, using modern day media buying principles to leverage, creating narratives and blending SEO with launching a new brand, how to amplify all your efforts, looking at retention marketing, taking the human element out of media buying, understanding the Shopify tech stack before approaching paid media, Diversifying where you're selling your products on all platforms, the risk of competition on social media, & more!Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm