In this episode of The Retail Pilot, Ken sits down with the brilliant mind behind Solo Brands, John Merris, a prominent disruptor in the retail industry. John brings a wealth of knowledge and experience to the table, sharing invaluable strategies for achieving profitability in both direct-to-consumer (DTC) and wholesale channels.This episode delves into the fascinating world of retail entrepreneurship and the challenges faced by emerging brands seeking to establish a strong foothold in today's competitive market. Tune in as John offers unique insights and actionable advice, honed through years of hands-on experience, on how to effectively navigate the intricacies of DTC and wholesale operations.During this engaging conversation, Ken and John explore the critical factors that drive success in DTC sales, from building an engaging online presence to optimizing customer acquisition and retention.

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