Unlocking Sales Potential with Relationship Capitalization Philip Squire Global Sales Leader Podcast episode 69

Welcome to Jason Cooper's Global Sales Leadership Podcast! Hosted by renowned sales leadership consultant and coach, Jason Cooper, this channel brings you insightful conversations with today's top sales leaders from around the world. Welcome to another exciting and enlightening episode of the Global Sales Leader Podcast, where we embark on a journey into the dynamic world of sales, guided by the expert insights of our incredible host, Jason Cooper. Prepare to be captivated as we delve into a diverse range of subjects, from sales leadership and psychology to behaviour, economics, body language, linguistics, technology, and beyond. In this episode of the Global Sales Leader podcast, Jason Cooper interviews Dr. Phil Squire, CEO of Consalia, a sales business school. They discuss the concept of relationship capitalization, which is the idea of measuring the value of customer relationships over time. Dr. Squire explains that relationship capitalization is important because customers are arguably the most important asset of any business. However, it's not something that is typically tracked or measured. He proposes several metrics that could be used to measure relationship capitalization, including the type of contracts that are sold to customers, the longevity of those contracts, and the annual recurring revenue (ARR) that is generated. He also suggests that the relationship dimension could be measured through NPS (Net Promoter Score) or other types of customer satisfaction surveys. Dr. Squire believes that relationship capitalization is a valuable concept that could help businesses to better understand the value of their customer relationships and to make better decisions about how to manage those relationships. As we delve into the heart of our discussion, we explore the revolutionary concept introduced by Dr. Squire in his groundbreaking book "Transform Selling." Prepare to have your understanding of client relationships expanded as we delve into the intriguing world of "relationship capitalization." Discover how Dr. Squire's visionary perspective challenges conventional notions by advocating for treating client relationships as a valuable asset class on the balance sheet—a paradigm shift that could redefine the very essence of business success. Join us as we peel back the layers of the strategies that foster enduring client relationships. Uncover the secrets to building unwavering trust and becoming the go-to, trusted advisor for your clients. Through a rich tapestry of insights, you'll gain a profound understanding of how to implement innovative metrics and approaches that are reshaping the future of sales. Here are some shared resources https://www.consalia.com/mindset-survey Those who are eager to supercharge their sales strategies, cultivate deeper connections with clients, and achieve unprecedented success will find this episode of the Global Sales Leader Podcast invaluable. We promise to revolutionize the way you view and navigate the sales landscape when you take your sales approach to the next level by subscribing now. So if you are looking to take your sales game to the next level, subscribe to Jason's YouTube channel today, like his videos, and join the conversation in the comments. With Jason's guidance and support, you can transform your ability to convert sales into revenue streams and achieve your goals on a global scale. ✅Podcasts ✅Itune:- https://apple.co/3isbI6p ✅Spotify https://spoti.fi/3x9ahxK ✅YouTube https://bit.ly/3pyeVCh ✅www jasoncooper.io ✅jcooper@jasoncooper.io #GlobalSalesLeader #SalesExcellence #RelationshipCapitalization #SalesInnovation #BusinessSuccess #ClientRelationships #ConsultativeSelling #MergersAndAcquisitions #SalesStrategy #TransformSelling