Unraveling Sales Ethics with Sue Barrett

In a riveting conversation between Charles and Sue Barrett, CEO of Barrett Consulting Group, the duo delves into the intricacies of sales, activism, and female empowerment. Sue shares her journey, starting from her early days in her father's timber business, where she learned the essence of genuine service and helping customers. She contrasts this with her experience in the pharmaceutical industry, where she felt the sales approach was more aggressive and less genuine. Sue emphasizes the importance of human-centered, ethical selling, challenging the aggressive, testosterone-driven sales culture. She believes that true sales success comes from building genuine relationships and delivering on promises. Additionally, Sue touches upon her active lifestyle, attributing her love for sports to her father and highlighting its role in her holistic development.