Unraveling Sales Strategies with Mason Cosby

In a riveting episode of Charles' podcast, Mason Cosby, the Director of Demand Generation at Sales Assembly, joins the conversation. Mason delves into the essence of Sales Assembly, emphasizing its role in skill development for the entire go-to-market team. He highlights the prevalent skill gap in the industry and how Sales Assembly bridges it by providing foundational skill development. Mason passionately shares his journey, from facing layoffs during pivotal life moments to navigating through challenging work environments. His resilience and commitment to continuous learning shine through as he discusses the importance of online resources and mentorship in his career growth. The conversation also touches upon the challenges faced by sales departments, emphasizing the need for a clear sales strategy and the right support mechanisms.