Values-Alignment Interventions Part II

In part one of our exploration of values-alignment interventions Dr. Art Markman and Dr. Bob Duke of Two Guys on Your Head discussed a recent study by Dr. David Yeager, Dr. Cintia Hinojosa,  and Dr. Christopher Bryan that demonstrates how interventions that attach certain behaviors to already existing values held by participants can be very effective. In part II we go a bit deeper into understanding just what values-alignment is and how it works.