Walter Olúwọlé is the CEO of BSC International and a Cybersecurity Expert. Walter came to WillyT Productions looking for content he could use for his website and newsletter. His target audience was CEOs and C-Suite executives he currently has in his network. His keys to success were engagement and more leads for his business. In our pre-production call, we came up with the strategy and planned out the 3-act structure for the recording session. We did this by making the host put himself in the position of a CEO. What questions would they ask?
What would they want to know?
What value would they need to gain? We split it into 4 categories. 1. The basics and 101 on cybersecurity
2. How to pick a cybersecurity provider to best support your business
3. The finances behind cybersecurity and how much it will cost a business to be protected.
4. The future of cybersecurity with remote work and AIThe video has Walter's logo embedded in the bottom corner for brand recognition. The clips have subtitles in the companies' colors and type font for even more brand recognition.
10 clips were pulled from this podcast for further content for Walter to use across his business needs. If you want to be like Walter and grow your business with content go to https://www.willytproductions.com/ to schedule your free pre-production call.