What's the secret sauce to increasing ridership 27% in one year?

When you think of big city transit agencies you think about Boston, New York, Toronto, LA, San Francisco...maybe not Mississauga, Ontario. It might surprise you that this city of one million people supports a transit system with over 500 buses and serves as the essential connector between cities East, West, and North (South is Lake Ontario). Mississauga Transit (or MiWay) helps people in Brampton, Oakville, and Toronto get to jobs and school.But they seem to be doing something right because they've increased ridership 27% over the last year and are at 109% of their 2019 ridership levels (let's stop saying the "p" word). Eve Wiggins recently took the helm of MiWay after almost a decade at the TTC and Metrolinx and before that a decade at the Toronto Airport Authority. Eve certainly knows how to get people where they want to go, in the air or on the ground.While she's only been at MiWay a short time, she has a big vision and big plans for the agency to grow and expand over the next five years.But you can't execute your vision on your own. You need to lead people and clear the roadblocks in their way. Eve subscribes to the CASTLE (Courage, Authenticity, Truthfulness, Love, and Effectiveness) leadership philosophy and you will want to listen to how she describes her leadership style. It's pretty inspiring just listening to how she approaches getting things done and relying on others when she knows she doesn't have all the answers.Coming up next week we have Holly Arnold, CEO of the Maryland Transit Administration about her career at the MTA and the massive projects she has on the go there.We're excited to announce a special Transit Unplugged live CEO round table. Hosted by Dr. Khan you'll Legos at UITP MENA Transport Congress and Exhibition on February the 29th at the Trapeze booth. We'll have guests, including UITP President, Renee Amilcar and the Director General of the Integrated Transport Center in Abu Dhabi, Abdulla Al Marzooqi.The MENA Transport Congress and Exhibition 2024 is the premier event focusing on sustainable urban mobility solutions in the MENA region. It takes place in Dubai from February 28th to March 1st, the event is co-organized by UITP and Dubai's RTA.The MENA Transport Congress and Exhibition has been a leading platform for showcasing advancements in public transport since 2007.If you have a question or comment, email us at info@transitunplugged.com.Transit Unplugged is brought to you by Modaxo and these fine folks:Paul Comfort, host and producerJulie Gates, executive producerTris Hussey, editor and writerTatyana Mechkarova, social media<br/>Follow us on social media: LinkedIn - Twitter - Instagram - FacebookSign up for the Transit Unplugged Newsletter0:00 What's the secret sauce to increasing ridership 27% in one year?00:03 Introduction and Overview01:44 The Success of Mississauga's Transit System04:27 The Secret Sauce: How Mississauga Grew Ridership12:01 Eve's Leadership Philosophy and Approach19:00 The Future of Transit in Mississauga