What is Live Shopping and Could it be Right for Your Ecomm Store?

In this special mini podcast episode, we interview Elena Miller , a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations and demonstrations in real-time. Engaging with hosts through chat and Q&A features enhances the unique shopping experience.  Learn how you can incorporating gaming elements like discounts and interactive challenges, engagement levels are further elevated. If you have been curious about this technology then listen in!