Today I’m asking the question, what’s better - slick or authentic copy? And can you have both? You’ll hear about the pros and cons of each and explore what might work best for your business - whether you’re a company of one or part of a large team.Enjoy and happy writing!You might also enjoy:<br/>Episode 38 - Copy assets checklist for your small biz (solo)<br/>Episode 25: Copy is conversation with launch copywriter Kirsty FantonImportant links:Work together: 1:1 copy coaching, group program and workshops - https://www.emmamcmillancopy.com/Book a discovery call - https://www.emmamcmillancopy.com/discovery-call/ Free copywriting resources - https://www.emmamcmillancopy.com/free-copywriting-resources/ This podcast is produced by Emma McMillan & Sarah Harney.<br/><br/>I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

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