What’s driving growth of India’s smart wearable segment

In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Gaurav Khatri, Co-Founder, Noise to talk about why the smart wearable market is growing in India and how companies like Noise are catering to the preferences of Indian customers. Edited by Abhishek Kumar -------- Introducing Gaurav Khatri<br /> Growth of Noise in Indian market (00:27)<br /> Smart bands to smart watches (01:59)<br /> Offering health lifestyle ecosystem (02:47)<br /> Value upgradation among Indian users (04:39)<br /> Managing the hardware and software (07:51)<br /> Adding a service layer (09:22)<br /> Buy upgraded device, pass old one to family members (11:46)<br /> Introducing new technologies (15:24)<br /> Analysing customers' preferences (17:52)<br /> Global plans for Noise (20:18)