What We Do Around Here

Walker didn’t have the luxury of an actual sales education when he was starting out, so he went on to start the sales program that he wished he had. In this episode of the No BS Sales School podcast, your host Walker McKay talks about his humble beginnings as a seller, the horrible advice that passed as sales training during those days, and why he eventually started his own sales coaching program.  HIGHLIGHTSLooking back at Walker's first days in real estate sales What Walker's sales training (or lack thereof) looked likeWalker's life-changing meeting with an actual sales coachWhy Walker started to teach sales on his own What Walker's sales education program looks like QUOTESWalker recalls his first piece of actual sales education: "He started showing me the psychology of sales. Why people buy, how to build rapport with people, how to build trust, why does it matter if somebody doesn't like you. They don't have to like you, they need to trust you and respect you. But that didn't mean you could cuss at them."Walker's impetus for starting his sales education program: "I wish that I had access to really good consultative selling skills early in my career so I wouldn't have botched around for 15 years being a  jerk, or being a wimp, or being everybody's friend. All those things don't work worth a damn. It didn't work worth a damn for me."What Tuesdays with Walker might look like: "Tuesday, over Zoom, for an hour, people come together and we teach skills. It's questioning strategies, it's how you manage expectations, and it's effective networking. How do you use your damn telephone? How do you deal with objections? How do you make sure people don't get buyer's remorse?" Where to find Walker:LinkedInTwitterInstagramFree training coursewww.walkermckay.com