Which team has the best fans in the NFL? Where do the Falcon fans stand? Emory Professor Mike Lewis answers these and other questions about fan behior on this epidsode of SATB

Mike Lewis’s work focuses on the intersection of sports analytics and sports marketing. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office. Representative research topics include Competitive Balance, Generation Z Fandom and Athlete Star Power. He has appeared twice before on Sports Across the Board.